Go from the gym floor to your first online coaching business
The PT Launchpad is one clear roadmap, in the right order: pick your niche, build & price your offer, set up the few tools you need, then launch a free 14-day challenge to find your first clients.
For The Trainers Wanting to Leave The Gym...
Launch your PT business and start getting paid clients
A simple $97 course for female personal trainers who want a clear offer, confident messaging, and a launch plan that turns interest into clients.
Get The PT LaunchpadYour 6am client just cancelled.
There goes that session's pay. & the gym still takes its cut of every package you sell.
You're good at this. You get your clients results. But your income is capped by how many people you can physically train in a day.
Here's the part nobody tells you when you get certified:
Your certification taught you the first one. Nobody taught you the second.
So you go looking for answers…
YouTube videos. Saved posts. Podcasts. Free guides. Ten different people telling you ten different things.
- You need a huge following
- You need the perfect niche
- You need a fancy website
None of that is true. It's information overload, & it keeps so many amazing trainers stuck on the gym floor.
You don't need more information. You need one clear roadmap. One offer. One simple way to sell it. & the right order to do it in.
So I built it.
Here's exactly what you get inside
A look inside
Practical lessons, templates, scripts & step-by-step resources. Built to be finished, not saved & forgotten.
Your 14-day challenge blueprint
Every lesson in order
Copy & paste DM scripts
Your 8-day promo plan
Here's how it works, in order
Pick a niche you actually feel good about.
Build an offer people want & price it with confidence instead of guessing.
Set up the few tools you really need: your coaching app, payments & check-ins.
Launch a free 14-day challenge with my 8-day plan for exactly what to post.
Use my DM scripts when people start messaging you, so you know what to say.
Each step builds on the last, so you finish with a real offer, real systems & a clear plan. Not a notebook full of ideas.
Where it all started: the $10 tripod & the green carpet.
Hi, I'm Casey. I started in the gym, just like you.
When I went online, I had a $10 Walmart tripod, dumbbells from Goodwill & a rental with green carpet.
I cried every time I recorded. Every time I posted, I thought: nobody is going to watch this. People made fun of me for posting every day. They doubted I'd ever make money from social media.
I showed up anyway. That was 10 years ago.
I've traveled, stayed home with my dogs & even moved across the country, because my business comes with me. It took me years of trial & error to figure out the business side. The PT Launchpad is the exact order I'd do it in if I were starting over today.
What trainers are saying
“I was posting workouts constantly but never knew how that content was supposed to turn into clients. The PT Launchpad helped me understand who I was speaking to, what to post, and how to guide people toward working with me. I feel so much more intentional every time I open Instagram now.”
Maya R.“The sales and DM training completely changed the way I approach conversations. I used to freeze the second someone asked about coaching because I was afraid of sounding pushy. Now I know how to lead the conversation naturally, ask better questions, and confidently explain my offer.”
Alexis M.“This course answered all the questions my certification never did. From choosing my niche and creating my program to pricing my offer and talking to potential clients, everything was broken down into steps I could actually follow. I finally feel like I have a real business plan.”
Jenna L.I know what you're thinking…
“I don't have enough followers.”
A lot of the coaches I work with start from zero. You'll learn how to say clearly who you help & start conversations with the people already around you.
“I'm not techy.”
You don't have to be. You just have to follow the steps.
“I've bought a course before & ended up more confused.”
I get it. That's exactly why this one is one roadmap, one step at a time. One. Step. At. A. Time.
I can't promise you a client. Nobody honest can.
What I can give you is the exact order I'd do it in if I were starting over today, with the scripts, templates & plan to actually do it.
Questions
Is The PT Launchpad right for me?
It was made for certified female personal trainers who are ready to take their coaching online but don't know where to begin. It's especially for you if you're still on the gym floor, recently certified, or trying to start online coaching without a clear niche, offer, system or plan for finding your first clients. If you already run an established online business and want to scale it, this will likely feel too foundational.
What if I've never coached anyone online before?
Perfect. You don't need any online coaching experience. The course walks you through choosing your niche, packaging & pricing your offer, setting up your client systems and launching a free 14-day challenge to connect with potential clients. You're not expected to have it all figured out first. That's exactly what the course helps you do.
Do I need a large social media following?
No. You don't need thousands of followers or a viral account. You'll learn how to clearly say who you help, promote your challenge, start conversations & connect with the people already in or around your audience.
What if I don't know what my niche should be?
Choosing your niche is one of the first things we work through: the type of client you want to help, the problem you can confidently solve, and how to position yourself so the right people understand why they should work with you.
Do I need a website or expensive software?
No. No professional website, complicated funnel or pile of expensive tools. You'll set up only what you actually need to deliver your coaching, accept payments, check in with clients & start signing people.
Do I have to use Trainerize?
The platform setup lessons use Trainerize so you have one clear system to follow instead of dozens of options. You don't need it set up before you join, and what you learn about onboarding, payments, program delivery & check-ins helps you choose another platform if you'd rather.
How is the course taught?
Completely self-paced, in short, actionable lessons. Each section helps you finish a specific part of your business, and the workbook & checklist show you what to watch, what to complete and when you're ready to move on. It's ADHD friendly, because I run my business with ADHD too.
How long will it take me to complete?
It's up to you and your schedule. The goal isn't to rush through videos. It's to finish with a real offer, working client systems & a clear plan for putting yourself in front of potential clients.
Will this guarantee that I sign a client?
No, and nobody honest can promise that. The PT Launchpad gives you the strategy, systems, templates & action plan. Your results depend on your implementation, your consistency and your willingness to have conversations with potential clients.
How is this different from private business coaching?
The PT Launchpad is a self-paced roadmap for building your first online coaching business on your own. Private coaching gives you more personal feedback & strategy for your specific business.
You already know how to coach.
Now let's build the business.
The PT Launchpad is an educational course. Results depend on your effort, experience & implementation, and no income or client results are promised.
